Sarah began her career working for Mo Mowlam and as a Senior Civil Servant worked for both Labour and Conservative Secretaries of State. As well as unique insight across Whitehall and Westminster, Sarah has substantial in-house experience as an executive and non-executive director in the public, private and voluntary sectors.
On the Olympics, Sarah led the planning and development of UK government communications from 2008 – 2011, where she brought the Department for Culture, the Foreign Office, UK Trade and Investment and Visit Britain together to create the concept of the ‘GREAT’ Britain campaign, which became the UK’s largest ever global reputation campaign. In 2012, she co-ordinated a team of 100 communications staff across government, advising Ministers and Downing Street and running a series of major campaigns on transport, security and legacy. Sarah has also worked at Gatwick Airport, Shelter and the NHS Confederation.
A parliamentary candidate in a high-profile London seat at the General Election in May, her communications expertise spans reputation, crisis and change management, media, campaigns and marketing. A senior Labour Party figure, she is currently on the Board of a London housing association.