Communicating in the crisis and planning for the future

Communicating in the crisis and planning for the future

Communicating in the crisis and planning for the future

Photo by Brian McGowan on Unsplash

The coronavirus pandemic has created an unprecedented crisis for many organisations and people around the world, with half of the global population placed under restrictions in recent weeks.  

Whilst it has sent shockwaves through many aspects of our lives, creating problems we’ve never encountered before, the established principles of crisis communications remain the same. 

A wide range of high-profile leaders have communicated with differing degrees of compassion, ability and knowledge in recent weeks. Those that have been successful have concentrated on looking after people and being transparent about the progress they’ve made.

Photo by Martin Sanchez on Unsplash

At Quiller, we’ve been helping organisations gather the essential information, analyse it quickly as this fast-moving situation evolves, and maintain the flow of communications to their stakeholders. 

We have witnessed businesses pivot swiftly to support the relief effort through innovation, commit to substantial donations and charitable initiatives, and use creativity and the strength of their brands to make a positive impact at this difficult time. 

In mid-May, we’re hosting a webinar to look at the urgent priorities for communications directors and business leaders, as well emerging best practice and lessons learned in recent weeks.

Our panel will include Justine McGuinness, an expert within the NHS, who has been responsible for communicating the efforts of heroic staff working tirelessly to save lives.  

We’ll also discuss how global organisations have been planning for a range of scenarios as markets transition to a ‘new normal’ and organisations set new strategies and goals for the months ahead.  

Photo by Luis Melendez on Unsplash

Nobody has all the answers, but together we can tackle some of the biggest questions we face today, and we look forward to you joining us.

Please get in touch with us at for more information and registration details for the webinar.